The ultimate guide to pop-up displays for effective event marketing
Pop-up displays remain to be one of the most vital tools necessary for branding and marketing exhibitions, fairs, trade shows, and other related events. They are also very useful in ensuring you grab the attention of your targeted customer base and in turn, transfer your information to them. In this article, we shall briefly discuss the different pop up displays available on the market followed by the details about them which should help you in making a good purchasing decision.
Display Tower with Custom Printed Interlocking Panels
Overview
The display tower with custom-printed interlocking panels stands out as one of the best solutions if the main goal is to draw the attention of visitors during events. This is an advertising tower that is intended to draw the attention of the potential consumer using bright advertisement graphics and variable positioning.
Key features
Portability: The display tower is light-constructed and can easily be carried around. Portable because it is easily foldable and can hence be easily transferred from one place to another.
Easy installation: The installation of the tower is rather easy. The components of the interlocking panels could easily be put together within a matter of a few minutes; no tool will be required for this kind of construction.
Reusable: The construction materials used in the tower are relatively sturdy; hence, they can be used for different occasions in a way that will save a lot of money since it has not been overused.
Versatility: It can be used for different promotional reasons. Actually, on the same tower, you can present different products or services or show several images at once.
Customisation: This technology has features that include full-colour UV-printed panels to enable the application of highly useful and vibrant colour graphics on the boards. It is also possible to upload your designs as well as generate new ones with the help of available design tools.
Use cases
Display tower can be used in environments where exposure is important, which include trade show booths, stores, and events’ entry points. 360-degree visibility secures your message to many people, with the target of the transmission being public.
Fabric pop-up curved display
Overview
The fabric pop-up curved display is modern in design, and your brand will fit perfectly on the sleek surface of the item. This design makes it more attractive compared to flat designs, which can easily be regarded as bland at exhibitions and conventions.
Key features
Portability: This is easily portable since it is not heavy, and we also get a carry-on bag for the display.
Easy installation: The display is easy to assemble as it just requires frame construction and fabric installation.
Reusable: As for the material, this display is set up on polyester fabric, and the frame is aluminium-based to be used a few times.
Versatility: These are also very portable and can both be used indoors and outdoors and can also be made in different sizes and accessories.
Customisation: Has detailed and real-colour graphics on its media due to its use of high 1440 DPI dye-sublimation printing. You can choose the size and the option of extra hardware or graphic arts.
Use cases
The fabric pop-up curved display is suitable for trade shows, product launches, and corporate uses.
Fabric pop-up straight display
Overview
The next well-known product from this store is the fabric pop-up straight display, which will also help business people establish a powerful image during events. The layout of the paper is plain; however, it is sleek in design and perfect for advertising your brand.
Key features
Portability: This can be easily moved and assembled and therefore can be taken from one place and set in another, especially for frequent use.
Easy installation: The fabric is easy to adjust and can be quickly placed on the aluminium frame, and similarly, removing it is also very easy.
Reusable: The materials used in the display are long-lasting, which means they can be used in many events that may be hosted.
Versatility: It has several sizes for your choice, and several graphics and accessories can be added to it.
Customisation: Includes top-notch black and white and colour printing that has proper clarity of graphics and bright colours.
Use cases
The fabric pop-up straight display is appropriate for use at a trade show, exhibition, or other promotional events. Owing to its simplicity, it can be recommended for the formation of a business-like image.
Selecting the appropriate pop-up display
When selecting a pop-up display, consider the following factors:
Purpose of use: Establish the type of use you want to put the display for, whether you will be using it for one occasion or many occasions.
Location: Think about how the display will be placed, indoors or outdoors, as some types of materials are more appropriate for certain conditions.
Conclusion
Thus, being aware of the possibilities and usage of each type of display, it will be possible to make the right choice for the subsequent event. If you are someone intending to have booths or stands or planning to display, then incorporating counters into the displays will add an extra feature that can be used for displaying products or as a place to get close to the clients.
